AI Insights · Timothy · October 2025
Top 5 Horror Games on iOS in New Zealand, Q3 2025
Explore the performance trends of the top horror games on iOS in New Zealand during Q3 2025, with insights on downloads, revenue, and active users.
In the third quarter of 2025, the horror gaming scene on iOS in New Zealand saw intriguing trends across the top five apps. According to Sensor Tower data, these games exhibited varying performance in terms of revenue, downloads, and active users.
Identity V from NetEase Games showed a fluctuating revenue trend, starting at approximately $2.5K in early July, dipping mid-quarter, and closing at $209 by the end of September. Weekly downloads experienced a modest rise from 45 in early July to a peak of 71 in mid-August, with active users maintaining a steady presence around 500 throughout the quarter.
Game of Vampires: Twilight Sun by Dream Plus began with a revenue of $589, experiencing slight fluctuations before ending at $271 in late September. The game's active users hovered around 40 to 49, despite no new downloads during this period.
The Mystery Matters Adventure Game from Playrix saw a stable revenue pattern, beginning at $270 and tapering off to $176 by the end of the quarter. Downloads were sporadic, with a few spikes, while active users declined from 12 to 4 over the quarter.
Tokyo Ghoul · Break the Chains by Funcat Games Limited experienced a revenue peak of $282 in early September. The game had minimal downloads, with a notable increase to 15 in the last week of September. Active users showed a slight increase from 25 to 28 mid-quarter.
Lastly, Myths of Moonrise by STARFORTUNE INTERACTIVE ENTERTAINMENT TECHNOLOGY CO., LIMITED began with a revenue of $208, peaking at $227 in late July, and closing at $18. Despite no downloads, the app maintained its presence through steady revenue.
These insights highlight the dynamic nature of the horror game market in New Zealand. For more detailed analysis, visit Sensor Tower.